Rockhouse Debuts at New Home in Palazzo

Rockhouse is bigger and better than ever (and now with bathrooms). The casual party spot previously housed at the Imperial Palace gets a major upgrade at its new home now open in the Shoppes at the Palazzo (across from First Food & Bar). The space previously occupied by Smokin’ Hot Aces, Vivid and Venus now has the added advantage of a new entrance directly into the Shoppes—as opposed to one mostly hidden outside by the pedestrian bridge—something the space’s previous incarnations lacked. Rockhouse has also brightened up the spot with floor-to-ceiling windows so revelers can hoot-and-holler at passers-by and lure them into the debauchery.

The boisterous bar, or “anti-nightclub” as owner/operator Jonathan Fine calls it, has all the ingredients for a night that would make any fraternity jealous: 85 flatscreen TVs, Rockhouse’s signature daiquiris in guitar cups, beer by the 20-pack, beer pong, foosball, pool tables and bull-riding.

Aesthetically, Rockhouse has gone all-out in the detail department, complete with faux concert fliers (What? The Beatles played at Rockhouse?), vintage Vegas and a nod to Fine’s family publishing history background with old newspaper articles from his grandfather.

“We’re doing a lot of stuff with Vegas history, which people won’t notice unless they look for it,” says Fine. “Very pop art. It’s going to look like little Andy Warhol images of all the famous celebrities in the Vegas history.”

Besides the usual Rat Pack and Wayne Newton-caliber suspects, Fine says buskers in the form of costumed Elmo, Storm Troopers and Transformers will be immortalized. “The Spearmint Rhino is represented, the Crazy Horse is represented—a lot of Vegas history that people won’t recognize unless they’re from Vegas.”

Rockhouse celebrates its grand opening on February 28. Weekly promotions include Winner’s Circle Wednesdays with a beer pong tournament and your chance to be added to Rockhouse’s hall of fame. Prohibition Thursdays mean you better be following Rockhouse on Facebook and Twitter to get the special password for the night.

“All the staff dresses in prohibition style and when [guests] say that password they get in for free and all drinks are $5,” Fine says. “The beauty of it is, in the Prohibition era you drank whatever there was—whether it was whiskey or vodka. So whatever we make is what we’ll be selling.”

You can also celebrate New Year’s Eve each month. “We’ll be dropping the ball and doing a count down at the end of every month for New Month’s Eve,” Fine says. “Tiaras, feathers, confetti canons—so everyone can get that experience once a month.”

But to us boozers on a budget, Rockhouse has the most affordable grub we could find on the Venetian/Palazzo property with simple yet tasty variety. “Two items: tacos and hot dogs,” says Fine. “ Sushi-style—you get a pencil and mark off the toppings. You can have a turkey hotdog with smoked gouda.” Add some pineapple—well, you just have to check out the awesome options for yourself.

Originally published in Vegas Seven.

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